Minna Dufton

Journalist, Visionary & Communications Leader

25 Years of Storytelling | Journalist | Director | Screenwriter | Communications Expert

Core Competency: Journalism

1999 - present

Roles: Broadcast Journalist, Director, Screenwriter

Why this matters to a future employer:
A journalist is trained to work under pressure, identify key messages quickly, communicate clearly and turn complexity into clarity. My background in broadcast journalism has equipped me with:

  • A calm and decisive presence under pressure
  • Independent, critical and ethical thinking
  • Extensive experience across platforms – TV, radio, documentary, print & digital

Examples:

Visual Storytelling & Television Production

2009 - present

Roles: Director, Writer, Producer

Why this matters to a future employer:
I know how to move people – with images, narrative and emotional intelligence. Audiovisual storytelling is a powerful tool not only in entertainment but also in brand building, public relations and strategic communication.

Highlights:

Strategic Communications & Brand Messaging

2019 - present

Roles: Head of Communications, Project Manager, Executive Producer

Why this matters to a future employer:
Communications is leadership. It’s about building trust, navigating complexity and aligning people behind a purpose.

My strenghts:

  • Managing internal and external communication streams
  • Building socially responsible communication models (Antenni scheme)
  • Navigating communication in complex and regulated environments

Examples:

  • Joen Service Oy (2024) – communications lead in the aviation industry
  • Antenni-hanke (2024–) – project management and sustainability communications for the film & TV sector

Leadership & Project Management

2019 - present

Education & Certifications: 

  • Leadership and Project Management studies, University of the Arts Helsinki (2024)
  • Mental First Aid, Finnish Institute of Occupational Health (SAFER model, 2024)
  • Trauma-Informed Journalism (Trauma Work certificate, UK, 2022)

Strenghts:

  • Empowering teams and individuals
  • Driving projects from idea to execution
  • Leading with emotional intelligence and communication skills
  • Crisis Communication skills

My Future & Vision

Where I’m headed:
I’m looking for a long-term role in communications, leadership or content strategy where I can blend creative storytelling, strategic insight and purpose-driven leadership. I want to grow alongside a team that values boldness, collaboration and vision.

Core Skills

  • Leadership & Project Management
  • Media & Strategic Communication
  • Storytelling & Content Creation
  • Social Media & AI Tools
  • Crisis Communication & Emotional Intelligence

As a person, I am

  • disarming
  • cooperative
  • courageous
  • development-focused
  • perseverant
  • determined
  • I get things done!

Interests

  • Strength training
  • Playing the piano
  • 1973 VW Beetle
  • Super 8mm Film
  • Gardening

Language skills

Finnish
English
Swedish

Looking for a calm, creative and pressure-tested communications professional?